CAREE
A mobile B2B app for contracted medical cabs, streamlining admin, invoicing, and planning in one place — designed for efficiency and autonomy.
Research
Caree is a mobile application designed for contracted medical cab drivers (taxis conventionnés) to streamline their daily operations — from document management to billing and scheduling. These professionals often rely on a patchwork of tools, making coordination difficult and time-consuming. The mission was to build a centralized, intuitive B2B solution that simplifies administrative processes, especially the complex steps involved in telepayment with national health insurance.
Design
The project began with in-depth user interviews to understand the challenges faced by drivers: disjointed workflows, regulatory constraints, and administrative overload. From these insights, we defined and prioritized a set of core features to tackle first — focusing on planning, invoicing, and documentation. I collaborated closely with the head of design to update the branding, before fully redesigning the app’s interface in line with the new visual direction.
Development
I led the full UI/UX overhaul for the V2 of the mobile app, creating a clean and practical design system in Figma. New modules — such as invoicing and planning — were designed and validated iteratively with stakeholders. Each feature went through a round of internal testing post-development to ensure it met user needs and maintained usability across various mobile contexts. We managed the production pipeline and sprint coordination using Asana.
Concept
Caree was a hands-on experience in building a mobile B2B product for a highly specific user base operating in a regulated, operationally heavy sector. It taught me how to design tools that are both technically sound and simple enough for non-digital-native users. Beyond product design, the project reinforced the importance of deep field research when addressing professional pain points and structuring solutions around real-world workflows and constraints.
